Promotional
Initially every web application needs to be promoted and publicized. The purpose of the website is to increase the people visiting the website and buying the products and services offered for sale by the company advertised in the website.
The website needs to be promoted. There several methods of promoting the web applications. The best promotional methods for web applications are building the organic buzz and the word of mouth.
Artificial scarcity for applications: The value of the supply is more when it is running short and does not meet the demand. If you want to generate buzz about your web applications then the best and the easiest way is to create an artificial scarcity for the applications. The email invitations that you post should be in limits so that the receiver does not consider it a spam and discard it off. Invite people by URL posting on the blog.
The readers who click on the URL are added as friends. If you are giving away a lot of beta invitations you may be creating a risk for yourself but at the same time you may be creating a artificial scarcity that could be on the contrary beneficial for your business.
Personal touch : When someone mentions “your client gave this information” “your business associate created a profile for you” there is something so tempting in it that the receiver of this message is going to most probably register for the services provided by the provider mentioned in the website.
Video: When you want to promote the web application the video could be the best tool at your availability because it can demonstrate all the applicatory aspects of the web application. One should take care that since this promotion method is audio visual, the competitors may take less time to copy your web application.
Press: The publicity in media such as press and the television could be the major promotional methods for advertising the web applications.
Address Book: There should be provision on the website to invite the business associates and those interested to do business with you to invite other professional acquaintances. When this third party, who is not registered, wants to enter the chat group he / she should be allowed provided he/she enters the email address with the pass word.
Experience: Learn from the experiences of other about the ways and means to promote the web applications.
Problem: one of the best ways to promote web applications is by solving a real problem that is being faced by you or someone else who can promote your web applications.
