Online Marketing
Online marketing is usage of the internet and its application for the purpose of marketing the services or products.
For any person the purpose of online marketing is increasing the traffic towards a particular website, maximize the number of clicks on that particular website, and conversion of maximum number of prospective clients/ customers to clients/ customer. Thus the final aim is to increase the revenues for the company.
Some of the benefits of online marketing are:
- The cost for the distribution of information has reduced drastically.
- The response has become instantaneous
- Eliciting responses has become easy
- The relevant information reaches the prospective customer or prospective client personally. Thus it is one to one approach.
- Online marketing appeals to the specific behavior or interests of the prospective customer or client. In case of online marketing there is no need to reach out to a demography that is broadly defined. The luxury of targeting the customer or client by activity can be availed through online marketing.
- The ratio of cost to the accessible target audience is very importance. This ratio is very much in favor of the online marketing because with a less amount one can contact more prospective customers.
- The internet medium is flexible enough for the customer to do some research and compare the prices.
- Once decided the financial transaction can also be carried out through the internet
- The results of online marketing are faster than that of the traditional marketing.
- The tracing, measuring and the testing of all the aspects on an internet marketing campaign are possible.
- In the online marketing the marketers can find out which message is more liked and effective for conveying the message.
- The tracking and measuring of all the results of an online marketing campaign can be done instantaneously.
The success of online marketing first depends on the website and then marketing strategy.
The website should be informative with the relevant information, have clear navigation, have some intrinsic value, be interactive with anyone who clicks the website and be integrated and not be isolated.
Just like conventional marketing there are different strategies in online marketing too. The two most common ways of online marketing are Pay Per Click and Search Engine Optimization. The other elements of significance in online marketing are Research, testing and tracking, reporting, quality content, landing pages, web design, banner advertising and last but not the least customer feedback.
