Online Catalog
An online catalogue is designed to increase the sales of the product. The key features of an online catalogue are as follows.
The operation on the part of the customer should be void of worries
1. Sensitive customer information such as the details of the credit card should be secured and server encrypted.
2. The storage of vital information about the customers should be encrypted
3. The online catalog should be accessible 24X7
4. The interaction of the website and the customer should be through customer number and password that have to be kept confidential.
5. The limiting factors such as the credit limits of the customer and the size of minimum order have to be kept into consideration.
The online catalogue should be user friendly.
1. The creation of the catalogue should be simple
2. The updating and filling of the forms should be simple and keyboard friendly
3. Predated changes in the catalog should be possible
4. The date from which the product will not be available should be displayed on the web page
5. The catalogue should show the changes in price instantaneously.
6. The catalog should be able to handle electronic transaction especially with reference to credit cards.
7. The catalog should be capable to download digital products and able to search records.
8. The catalogue should be able to track the line items as well as order changes.
9. The facility of assignment of sales order number should either be manual or automated.
The online catalogue should target increment in sales
1. In case the customer exits without completion of the check out formalities, there should be a reminder about the shopping cart not being empty.
2. The check out page should display special offers
3. The catalogue page can be illustrated with audio or video content
4. The catalogue should be capable of cross selling
5. The catalogue should have the facility of email marketing and email referral facility as well as affiliate program management.
The online catalogue should be convenient for the customer
1. The catalog should have the facilities such as search of product, online shopping basket and check out.
2. The catalog should show multiple pictures of product as well as multi-level product category.
3. On placing the order the customers should be able to enter a purchase order number
4. The catalogue should be able to create receipts that are formatted and printable
5. The catalog should have facilities for multiple payment methods and multiple ship to addresses.
6. The online catalog should offer the customers with and option of gift wrapping as well
